TURN LINKEDIN INTO YOUR THOUGHT LEADERSHIP PLATFORM
According to a survey by Edelman and LinkedIn, thought leadership is the key to gaining decision makers’ attention.
Thought leadership is effective because:
- It puts a human face and name on your company.
- It's authentic and trustworthy.
- It's low-cost and long-lasting.
Most importantly, it's not only a way to attract attention you can use to grow your business, but to serve and make an impact as well.
By publishing your thought leadership content on LinkedIn, you can access the largest professional network in the world, with over 700 million users.
YOUR SUCCESS PATH
There are three keys to success on LinkedIn:
1. Optimize Your Profile
First, your profile must showcase you as an expert in your field. The course will walk you through the necessary steps to create a title that makes your ideal audience curious and draws them in to learn more. As they navigate your optimized profile they'll be enlightened and educated until they know, like, and trust you.
2. Make Quality Connections
On LinkedIn the more connections you have the more your content can spread, but that doesn't mean connecting with just anyone. This course will walk you through the different type of people you should connect with, in what order, and what techniques work best.
3. Creating Compelling Content
Once your profile is optimized and you've created an extensive network of high-quality connections, you will learn how to stay in touch and expand your influence by producing true thought leadership content.
Josh has used thought leadership to generate over $10M for his businesses. He's the author of over 300+ articles in publications like Fortune, Time, Forbes, Fast Company, and Mashable, as well the books The 7 Systems of Influence, 60 Days to LinkedIn Mastery, and Chief Marketing Officers at Work. Josh has been featured on national and international TV and radio, and interviewed on more than 100 podcasts. Josh is a TEDx speaker and keynotes events worldwide. He is the founder of MWI, a global marketing agency with offices in the US, Asia, and Europe, and founder of Influencer Inc, a personal branding agency for executives.
AS SEEN IN:
In 2013, Josh Steimle began creating a thought leadership system that led to a $10M windfall for his business. That led him to research the best practices of highly-influential leaders throughout history and create The 7 Systems of Influence framework.
When he applied his theories on LinkedIn it led to posts that generated millions of views, tens of thousands of new followers, and continued growth for his businesses.
WHAT YOU GET
60+ short, easy-to-implement lessons, delivered once each day via email, on how to use LinkedIn to build your personal brand and get the results that attracted you to LinkedIn in the first place. You'll learn how to:
BUILD A PERSONAL BRAND
- Learn The 7 Systems of Influence
- Discover your genius zone
- Identify your ideal audience
OPTIMIZE YOUR PROFILE
- Avoid common photo mistakes
- Craft an effective title and bio
- Use storytelling to draw in visitors
MAKE GREAT CONNECTIONS
- Write a great connection request
- Grow a large network
- Attract quality connections
- Brainstorm great ideas
- Trigger attention
- Harness the power of video
BUILD A COMMUNITY
- Engage your followers
- Get others to share your content
- Connect offline
- Position your content to get free PR
- Get high-profile podcast interviews
- Turn commenters into customers
HOW IT WORKS
Upon signup: Get your welcome email and the first of 60 lessons.
Each day: Receive one more brief lesson via email. The best way to make progress is to read and implement that email immediately. It will take just a few minutes.
After 60 days: You will be a legitimate LinkedIn expert. Your profile will be in top shape, you'll have made hundreds, perhaps thousands of high-quality connections, and you'll be putting out compelling content that is generating the kind of attention you want.
WHAT THEY SAY
"I spent 5 hours on the course and took a few recommended actions that added hundreds of connections and skyrocketed my profile views by more than 700% in one week."
"After each lesson, I was able to apply what I learned right away. I'm now super comfortable and confident with my LinkedIn profile and the way I engage with the platform. "
"I have seen a significant uptick in my followers (up 1,500 in 2 months) along with business opportunities totaling over $600,000 a year....It has been a tremendous investment."